PAULANSER SUNSET SODA

Have you noticed the new pop of color on Venice Blvd? 

Paulanser Sunset Soda’s vision for their grand opening was perfectly executed by Blank Canvas LA and Dytch66. The artwork along the top of the building brings visibility from all angles and represents the company’s colorful and playful brand.

The innovative approach to infuse a sense of movement into the soda design was nothing short of a visual delight, adding a dynamic and lively element to the beverage. The clever play with shapes and strategic use of space created a unique visual experience, capturing the brand essence. The inclusion of the Paulanser Sunset name, artfully painted to be visible and eye-catching, served as the perfect finishing touch creating a memorable brand presence that stands out in the crowded market. This mural not only enhances the aesthetic appeal of the product but also demonstrates a keen understanding of the importance of visual storytelling

The use of darkness for shadows and white highlights for surface movement added depth and dynamic qualities to the mural. Dytch66 embodied the energy of water while creating this mural. The Artist reflected on the relation to growing up near and in the water of Southern California during this project. The mention of how effortlessly Dytch66 brings together his true loves, water and color, suggests a mastery of artistic expression.

The Paulanser Sunset Soda mural was the ideal representation of the brand essence and products. This project flowed like water for the artist and resulted in another visually stunning piece of art and a satisfied business owner. Blank Canvas LA was happy to tribute another  visually stunning addition to Venice Beach, attracting attention from all directions at the busy intersection.